“Welcome to the female decade”: Notizen vom DLDwomen-Kongress

siems.luckwaldt —  30/06/2010 — Leave a comment

DLDwomen 2010

Der DLDwomen-Kongress zum Oberthema “Das Jahrzehnt der Frauen” in der Technologie-Abteilung des Deutschen Museums in München ist zwar schon einige Tage her, trotzdem habe ich hier in Streiflichtern einige der erstaunlichen Fakten, spannenden Gedanken und inspirierenden Bonmots zusammengestellt, die – für mich – von den zwei Tagen übrig blieben.
Die Chronologie folgt dem Veranstaltungsplan, da die Tagungssprache Englisch war, sind Originalpassagen auch in English :)

 

Dr. Maria Furtwängler-Burda eröffnet DLDwomen 2010

Dr. Maria Furtwängler-Burda, Schirmherrin von DLDwomen:
- “Ginger Rogers could do everything that Fred Astaire could. Only she danced on high-heels!”
- “If it had been the Lehman sisters and not Lehman Bros., who knows, things might have worked out differently”
- “To every problem there’s a woman to solve it”
Jill Lee, Diversity Expert:
- “In Germany diversity of thinking is generally encouraged, but once you enter a company you often encounter the ‘we’ve always done things like this’ doctrine”
- “We cannot afford to let the skills of women go to waste!”

 

Catherine Hakim

- “Erotic Capital in short is what women have and what men want”
- “Walk on both legs, use beauty and intelligence”
- “Women make more of an effort as far as their appearance is concerned than men. And are judged more harshly – by women! Men? Well, they all look the same, right?”
- “Beautiful people earn up to 20 percent more than below average looking people. Therefore it’s always beautiful and glamourous women who are featured in adverts.”
- “The feminist movement has completely adopted the patriarchic view of beauty as trivial”

 

Eleanor Tabi Haller-Jorden, Floriane De Saint-Pierre, Floriane de Saint (M.) und Antonella Mei-Pochtler (l.)

- “Companies must learn how to learn”
- “Statistics are merely first steps for challenging the status quo, because no one changes his life because os a pie chart. And diversity is not a numbers game!”
- “Women have the power of being THE key consumer”
- “You need to love that people hate you”
- “Männer wollen auch glücklich sein”
- “Eine Welt, die ausschließlich aus Unternehmerinnen und ihren Hausmännern besteht, halte ich nicht für erstrebenswert”

 

Antonella Mei-Pochtler und Staatsministerin Christine Haderthauer im Gespräch mit Patricia Riekel/Burda Style Group Patricia Riekel/Burda Style Group:

- “Frauen sind multiple Persönlichkeiten”
- “Wenn Berufe verweiblichen, sinkt das Lohnniveau”
- “Ich glaube ja nicht, dass man Männer verändern kann. Die haben nur Plan A”
Christine Haderthauer, Bayerische Staatsministerin für Arbeit und Sozialordnung, Familie und Frauen:
- “Die Ziele von Männern sind eindimensional”
- “In meinen Sitzungen gibt es nicht erst 15 Minuten Gockelkämpfchen, da geht’s gleich zur Sache”

 

Doris Dörrie im Gespräch mit Ulrike Zeitlinger/freundin

Doris Dörrie, Regisseurin:
- “I am a failed Buddhist”
- “It is difficult to make a teenager happy without electricity”
- “I had 25 executives from Coca-Cola tell me that an American d*ck would not not listen to jazz music” (on her Hollywood debut “Ich und Er“)
- “From time to time I need to stop everything around me in order to stay creative”

 

… and other speakers:
- women spend 24,8 hours on the web each month
- they spend 58,2 percent of every Dollar
- 16,3 percent of their time online is spent in social networks (men: 11,7 percent)
- they are more active on Facebook (though it’s split 57/43 in favor of men, women post much more!), on Twitter, on Youtube
- they have fewer smart phones (40 percent vs 60 percent of men)
- they love: photo sharing, recipes, fitness and diet sites, romance
- their web experience is all about relationships, connecting with other women, sharing ideas, creating, it’s about the journey, not so much the destination, about reality
- men: want to score points, consume, about fantasy
- Das weibliche Einkommen weltweit ist größer als die Bruttosozialprodukte von China und Indien zusammen. 

 

Andrew Robertson/BBDO, Susann Remke/FOCUS, Kate Sayre/Boston Consulting Group, Luciana Broggi/HP und Steve Rogers/Google (v.l.n.r.)
- women make 80 percent of ALL consumer decisions, even 60 percent of cars are bought or the buying process is influenced by women! 
- women control – directly and indirectly – 12 billion Dollars
- in spending it’s them who decide where to trade up or to trade down
- in web design: women like round objects; they want their online shopping to be quick!

 

Susie Stoddart/DTM-Rennfahrerin
Autorin Catherine Millet im Interview mit Christine Eichel/FOCUS
- Germans are the fattest Europeans. Married couples are even fatter then singles.
- “The endlessnes of the web is exhausting” vs. a curated web zine or print magazine that you can actually finish

 

Jessica Weiß/LesMads im Gespräch mit Julia Freitag/Styleproofed.com und Michael Michalsky/Michalsky Holding

Michael Michalsky/Michalsky Holding:
“Traditional fashion media have outpaced themselves”

 

Susie Orbach im Gespräch mit Dr. Maria Furtwängler-Burda

Susie Orbach, Autorin:
- “Endangered species: the Disneyfication of the [female] body”
- “Art directors create bodies that do not exist”
- “For many women their body has already become a part of their work. There is permanently something ‘wrong’ with it, that needs fixing: eyelids in South Korea, nose jobs in Iran, extended legs in China …”

 

Hanna Sievinen/Nokia, Caroline Seifert/Deutsche Telekom, Ulrike Zeitlinger/freundin, Dorothee Ritz und Roby Stancel (v.l.n.r.)

Panel on the new workplace, moderated by Ulrike Zeitlinger/freundin:
- If you give workers flexible hours, you’ll get more out of them
- If men have 1 out of 10 qualities need for a certain job, the imediately apply. If a woman lacks 1 out of 10 qualities wanted, she’s too afraid to apply
- Companies must avoid frustrating young employees, digital natives, in a dated workspace
- “Get rid of conference rooms!” (Roby Stancel, Innovator and Sustainability Expert)
- Try to make work as much fun as possible, as long as the results match up
- “The best drive for change is if you have to” (Dorothee Ritz/Microsoft)

 

Videos vom DLDwomen gibt’s [hier] 

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