Work,

More than 25 years in print, online & audio – from the arts pages of the Hamburger Abendblatt and the luxury magazine of the Financial Times Deutschland to heading the “Leben” section at Capital. I write, edit and talk about watches, fashion, beauty, design and travel – and the business & people that drive them.

Along the way I helped launch magazines, founded a blogzine, a newsletter and two podcasts, and started the Capital Watch Award.

Based in
Hamburg, Germany
Focus
Watches & jewellery, fashion, beauty, design, travel, the business of luxury
Formats
Features, interviews, columns, newsletters, podcasts

Now

Capital

Lifestyle Director

Since 2013 · Coordinator of the “Leben” section

Lifestyle coverage for Germany’s leading business magazine – watches, fashion, beauty, design and travel, in print and online.

Capital Watch Award

Founder

Since 2018

Once a year, an independent jury and I review everything the industry has released and pick the watches that truly deserve attention.

Soft Power Asia

Founder & Host

Since 2026 · Podcast

An English-language business podcast decoding the economics of Asian pop culture – from K-pop and K-dramas to Japanese beauty.

Boote Exclusiv

Style Columnist

Since 2021 · Freelance

Lifestyle formats for the premium title of Delius Klasing.

Career

  • 2013 – today

    Capital

    • Lifestyle Director, Coordinator “Leben” 2020 – today
    • Fashion & Lifestyle Director, Editor Watches & Jewellery 2017 – 2020
    • Fashion & Beauty Editor, Style Columnist 2013 – 2016 · freelance
  • 2021 – today

    Delius Klasing

    Style Columnist · freelance

    Lifestyle formats I developed for the publisher’s premium titles Boote Exclusiv (ongoing), Porsche Klassik and Yacht Classic (2021 – 2023).

  • 2014 – 2023

    Business Punk

    • Fashion & Lifestyle Director, Editor Watches & Jewellery 2017 – 2023
    • Fashion Editor 2014 – 2016 · freelance

    Interviews, trend reports, photo productions and limited capsule collections with brands. Helped establish the title as a cult medium for young founders.

  • 2011 – 2025

    Lucky Inc. Media

    Journalist, Editor, Publisher, Podcaster · self-employed

    • Newsletter “LuxusProbleme” on the luxury business 2023 – 2025
    • Co-Founder & Editor-in-Chief, ENOUGH magazine 2015 – 2022
  • 2018 – 2020

    Territory

    Senior Lifestyle Consultant

    Style columnist for Lufthansa Exclusive and Lufthansa Woman’s World; stories and interviews on watches and jewellery, tech column, consultant to the editor-in-chief.

  • 2015 – 2018

    Flair, Vienna

    Features Chief · Ahead Media

    Monthly dossiers, exclusive interviews, portraits and trend reports for the Austrian magazine.

  • 2010 – 2015

    Nahtlos! Das Lifestyle Blogzine

    Founder & Editor-in-Chief

    Blog on fashion, beauty, music and the arts, with the interview podcast “Nahtlos! Life Style Talk Show” – more than 50,000 downloads.

  • 2011 – 2013

    Ogilvy Public Relations

    Editor-in-Chief, “Hier. Das iPad-Magazin der Provinzial”

    Editorial concept and production of the award-winning corporate iPad magazine.

  • 2010 – 2013

    Hubert Burda Media

    • Social Media Consultant, Cover magazine 2012 – 2013 · freelance
    • Head of Fashion, Beauty & Lifestyle, Senior Manager Social Media – ELLE.de, InStyle.de, freundin.de, BUNTE.de 2010 – 2011
  • 2011

    Ebner Media Group

    Creative Consultant & Chief Sub-Editor · freelance

    Editorial concept for the relaunch of the tech and mobility magazine Mobile Next.

  • 2001 – 2010

    Gruner + Jahr Wirtschaftsmedien

    Fashion & Beauty Director, Editor Watches & Jewellery

    Founding member of “How to Spend It”, the monthly luxury magazine of the Financial Times Deutschland.

Published in

Capital/ How to Spend It/ Financial Times Deutschland/ Robb Report/ Lufthansa Magazine/ L’Officiel Hommes/ Business Punk/ Gala/ Flair/ SZ Magazin/ Hamburger Abendblatt

Early years

  • 2001 – 2005

    Freelance writer

    Hinnerk, KulturNews and U Mag (Bunkverlag), Oxmox – fashion, beauty, lifestyle, music and film.

  • 2001

    Gala, New York office

    Intern with the magazine’s correspondent: red carpet, events, interviews. Also wrote for SZ Magazin and TV Today.

  • 1998 – 2001

    Hamburger Abendblatt

    Freelance arts writer: theatre, cabaret, comedy, musicals and local cultural policy.

  • 1996 – 1999

    Internships

    Cinema (reviews, sub-editing) · Die Zeit (picture desk and art direction)

Let’s talk.

info@siemsluckwaldt.com